Good Writing Is Not Rocket Science!

Is It It’s or Its?

“It’s raining!!” As a native Californian, there is no sound sweeter than the rhythm of rain gently falling outside my window and pattering softly on the roof.

I then thought about how often my students and clients—be it in their dissertations, reports, or essays—mix up “its” and “it’s.”

It is so simple to differentiate between the two.

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